Amplified revenue from 2X to 3.7X annually through various online and offline marketing efforts
Increased conversion rate by 30% through the implementation of Salesforce automation for customer tracking, follow-ups, and lead nurturing
Overhauled digital and social media strategy towards a more aggressive, data-driven approach with a focus on increasing brand awareness, conversion rate, and high ROI
Undertaken meta search marketing, website automations, lead nurturing, remarketing, and social media promotion
Managed consumer market agreements and worked in collaboration teams to meet needs of affiliates
Developed PPC campaigns for Google Ads and Bing Search Marketing to increase the quality of leads
Implemented meta search marketing strategies and led social media promotions to support affiliate programs
Launched optimized email marketing campaigns that improved average campaign Click Through Rate (CTR)
Steered e-mail marketing and ensured that e-mails follow industry policies and best practices
Contributed to the design and launch of a new corporate website against tight deadlines, including coordination with website designers, developers, content writers, and IT team; refreshed branding; optimized user journeys; increased flexibility and functionality to increase website traffic; raised brand awareness and improved brand positioning

AMANDEEP SINGH