Job Title: PPC Expert
Job Description
We are looking for a PPC Expert to run PPC campaigns, monitor paid search budgets, and optimize the effectiveness of the campaigns.
Job Objectives
- To ensure online marketing efforts have the highest possible return on investment (ROI)
- To effectively generate leads, e-commerce conversions, and website traffic.
Roles & Responsibilities
- Participate in forming effective paid search strategies
- Oversee accounts on search platforms (e.g. Google AdWords)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess the performance
- Prepare reports for management
- Suggest and develop new campaigns across multiple channels
- Find ways to reduce the risk of click fraud
Competencies Required
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Knowledge of digital marketing concepts
- Proficient in MS Office (particularly Excel)
- Excellent communication skills