Job Description
- PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click advertising, or PPC.
- PPC specialists use their expertise to design, build, and execute on digital advertising
- campaigns that meet organizational goals and objectives.
- PPC specialists are experts in internet advertising, responsible for planning and optimizing the effectiveness of online advertising campaigns.
- Pay-per-click (PPC) is the term used to refer to paid advertising on the internet,
- usually through Google Ads, Bing Ads, Amazon & Flipkart.
- You will have responsibility for auditing, setting up, managing and optimizing our clients' PPC campaigns, liaising with clients, as well as reporting, sales and performance analysis.
- In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)
- You should also be analytical and good with numbers.
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Amazon & Flipkart)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise ad copies
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Efficient clients budget management for marketing
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical & Logical thinking
- BSc/BA/BBA/MBA in Marketing, Digital Media or a related field, BTech, BE or AdWords certification is a plus