ROLES AND RESPONSIBILITIES OF DIGITAL MARKETING EXECUTIVE
i. Developing and implementing digital marketing strategies: Developing and implementing digital marketing strategies that align with the organization's goals, including SEO, PPC, social media marketing, email marketing, and content marketing.
ii. Managing digital marketing campaigns: Managing digital marketing campaigns, including creating and managing budgets, monitoring campaign performance, and optimizing campaigns for maximum ROI.
iii. Analyzing data and metrics: Analyzing data and metrics to measure the success of digital marketing campaigns, identifying areas for improvement, and making data-driven decisions.
iv. Collaborating with internal teams: Collaborating with internal teams, including sales, product, and content teams, to ensure that digital marketing efforts are aligned with the organization's overall strategy.
v. Staying up-to-date with digital marketing trends: Staying up-to-date with digital marketing trends and technologies, including emerging platforms, new advertising formats, and changes to search engine algorithms.
vi. Managing and mentoring junior digital marketers: Managing and mentoring junior digital marketers, providing guidance and feedback to help them improve their skills and produce high-quality work.
vii. Managing vendor relationships: Managing relationships with digital marketing vendors, including agencies, freelancers, and software providers.
viii. Ensuring compliance with regulations and policies: Ensuring that all digital marketing activities comply with relevant regulations and policies, including data privacy and advertising regulations.